Last couple of years saw players in healthcare marketing industry
way behind other industries regarding the optimization of
internet. Over restrictive and extra cautious
regulatory seemed to be the impediment. Disease and product websites
development was high and significant, but the approach seemed
limited when considering the potential for digital marketing
initiatives to increase physician and patient awareness.
The past year however has seen a proliferation in the mobile apps, healthcare games
and overall an increase in the media spends on digital.
The interest in mobile, cross-channel and social media strategy is high and
increasing – the percentage of ongoing and pilot projects
are definitely higher.
With a dedicated digital expertise we can address
your brand or therapy needs across devices and platforms.
Big or small, today insight is power. Insight is sexy. And, when used properly, insight delivers the most compelling creativity. And that’s why customer insight is today a field of expertise that we have taken to like never before. We combine database analysis with both primary and secondary research to build a 360 degree view. For us the art and science of questioning is the source of all knowledge.
For companies selling through med rep teams, a lot depends on how motivated
this internal audience is. The first sale is really happening here.
Engaging the med rep and building faith in them is the most
When Abbott wanted to drive home the benefits of its little red caplet of Surbex XT,
the challenge was to reach a 1000 strong field force in far off corners of the country.
An innovative print and online series began, titled "Power of Red". The campaign had three
successive series: print, engagement and gaming. It was implemented through direct
mailers, sales portal and e-mailers.
According to a recent Brandcare survey of healthcare consumers,
time given by a physician to a patient is one of the most
important satisfaction parameters in a patient- physician
relationship or rather what’s left of it. Doctors are hard
pressed to find time to build meaningful relationships with
their patients. The average doctor-patient time is about 4 minutes at the
primary care*. It's time to turn to online repositories of credible information
that can help patients become aware and informed.
Brandcare developed the Bone & Joint Health portal for Merck Serono, that
allows both patient and physician gateways.
Professional teams with domain understanding and expertise
Team of branding professionals, medical writers, rsearch analysts, creative and account teams
Keeping science simple
Every simple output has well oiled, complex machinery that operates at the back end.
The MedServ team is a team of medical professionals that crunches complex science into
simple products that support and compliment the brand promotion.
The MedServ team helps us understand and translate science into simple, engaging
campaigns. Be it the Liver's Cell Guardian campaign for Oxoneg or Phosome- Designed
to Deliver campaign, they are the backbone of every campaign.
Independently, the MedServ team develops awareness modules, medical series, CME modules
and several medical programs. Write to firstname.lastname@example.org to know more.
Success in a therapy for the physicians and patients can often be stone-walled by multiple issues like understanding, adherence, management practices and caregiver education. Our scientific communications team begin by understanding these gaps. That's why we partner with you to help build on the current gaps in the therapies. Allergic Rhinitis is often confused with common cold and hence ignored. This campaign says - its common but its not common cold.
The use of medical illustration in medical advertising
Visualising anatomy in medical advertising
Social Media - It's about conversations!
Most consumers aren’t visiting social media sites to engage with brands — they are there to interact with people they know. They are not interested in knowing about products or companies. Even lesser about pills and ailments and diseases and disorders. So when it comes to social media in healthcare communications, the question to be asked is what it is not. It may not be a platform for "conversions" as is the obsession. It's more about the conversations. Social media alone may not be the all encompassing strategy, it may well be a part of an integrated marketing initiative. It may be less prescriptive and more descriptive about conditions that patients are seeking genuine information about. Perhaps that's a safer way of testing the social media waters cautiously without worrying sick about a backlash from patients.
On ground activations feeding into the 120by80
120 by 80 a FB page on hypertension awareness maintained by Brandcare
Did anything interest you ? Would you like to know more? Drop us a quick line.
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