Pfizer, in collaboration with BioNTech, leveraged RWE to support the continued effectiveness and safety of their COVID-19 vaccine, Comirnaty, beyond the initial controlled clinical trials. With millions of people vaccinated globally, the company utilized real-world data to monitor the vaccine’s performance. RWE Utilization Pfizer conducted studies using data from electronic health records (EHRs), insurance claims, …
Allergan’s #ActuallySheCan Campaign Allergan is a leader in women’s health care, dedicated to developing and commercializing best-in-class pharmaceuticals to help support the health and wellness of women. Allergan (now part of AbbVie) launched the #ActuallySheCan campaign to empower young women by addressing topics such as career, relationships, and health. The campaign focused on women’s health, …
In the competitive world of skin care products, effective advertising isn’t just about beautiful models and promising claims—it’s about understanding the science behind what makes consumers click ‘buy’. Understanding Consumer Psychology Successful skin care advertising starts with understanding consumer psychology. It’s about tapping into emotions like the desire for flawless skin, the fear of aging, …
There is extensive literature on the role of emotions in human information processing and behavior. In his book, Descartes’ Error, Antonio Damasio, professor of neuroscience at the University of Southern California, enlightens that emotion is a necessary to almost all decisions. Advertising research reveals that the consumer’s emotional response to an ad has a far …
Covid pushed the diagnostic industry in India into a new drive. The pandemic demanded that companies deliver on testing with fast results, accurate diagnosis. Chronic lifestyle and communicable diseases have impacted the diagnostic industry. India has a highly fragmented and rapidly growing diagnostic lab market, with over 100,000 diagnostic labs across the country. This market …
Hair care advertising began in the early 20th century with the rise of mass media. Companies like L’Oréal and Procter & Gamble were pioneers, using print ads in magazines and newspapers to promote their products. The 1920s and 1930s saw radio commercials, and by the 1950s, television ads became a dominant force. These early advertisements …
Hey there, wonderful ladies! Life can get pretty hectic, juggling work, personal goals, and everything in between. We get it – you’re constantly on the go, conquering every task life throws your way. But in the midst of all this running around, it’s easy to forget to prioritize your own well-being. Here’s a friendly reminder: …
The shroud of secrecy surrounding mental health is finally being lifted across Asia, dispelling the myth that mental illness needs to be hidden. Open conversations about mental health empower those struggling to seek help and reduce the burden on loved ones. Nearly 1 in 7 residents in Singapore experience mental health disorders in their lifetime.1 …
How Bappa is the biggest influencer of all More than 15 million posts with hash tags of bappa only on instagram. Lord Ganesha is giving it tough to Taylor Swift. It’s not surprising then, that he is the brand ambassador to so many brands. With his elephant-sized charisma, a trunk that seems custom-made for selfies …
Space on his face There is expanding space on his face and the men’s grooming market has skyrocketed. Between 2008 and 2013 alone, the market for men’s personal skin care products rose 15%, according to market research firm Mintel. Several factors seem to have contributed to this growth: Changing social norms : There has …
The latest in pharma marketing strategies The pharmaceutical marketing trends are constantly evolving, as are the audiences. In recent years, we have seen several new trends emerge. The rise of patient-centricity In the past, pharmaceutical companies focused their marketing efforts on talking about the molecular benefits. However, in a generic driven market like India, talking …
Diabetes has always been a bitter struggle for people living with it. And this struggle has been intensified in the past few years. Thanks (make that, no thanks) to dietary habits that are more unhealthy than healthy, a lifestyle that’s more indoor than outdoor and trends that are more social media than, well, just social. …
In the last 40-odd years of its existence, doctor detailing – or pharmaceutical detailing as it is commonly known – has not really changed a lot. A paper-based detailer (normally size 17”), got a facelift in the early parts of the 2000s when video detailers came in. Some pharmaceuticals tried those, but the overall experience …
The face of 2020 will haunt us for a long time to come. We were true to these times of fear and courage, despair and hope. But above all it has been a time when we had nothing to prove but the fidelity to the spirit of holding on. It is this very spirit that …
Picture this. With pixel-perfect imagination. Back in the day when graffiti was hailed as art, not street kitsch, Saturday Night Fever was not just a flick, but an epic and psychedelic was more than a word to look up in the thesaurus, a prolific, celebrated grafico, Milton Glaser was riding the back seat of a …
English. The supposed barometer for judging how ‘evolved’ a certain person is. Do you speak it well? Great. You can write better than most? Join the team. That goes for film and TV characters, too. A polished English speaker is more likely to sweep a girl off her feet or land a better job than …
There is a band giving the most important live performance in the face of a crisis. Of course, you have never seen their album launch on TV. They don’t have any paparazzi stalking their every move, No fan following either. And they are never considered for Grammy Awards. But what if I told you that …
Gudi Padwa is all about beginnings, a desire to do something new, learn something new, make a difference in our lives. On this auspicious day, let’s start to write, paint, and cook. Let’s do something new that improves our lives and makes us more interesting. Let us all take a small step towards a more …
Characters sell health with empathy and context. They can be humorous, serious, witty, sarcastic, or plain whacky. There are several examples of how they connect with audiences. Here are a few: Meet BAD BREATH BUNTY CARIES CHAURASIA PLAQUE PANDEY Want more? Check out how we turned an innovative idea into an interactive digital character – …
As we celebrate colours, we also celebrate science. Synonyms, anyone? The play of colours – in every sense of the term – has science at its core. And due to the way they connect, converse and converge – healthcare uses colours in many different ways. Every design that uses colour has science and symmetry in it. And …