Non-adherence in chronic diseases: An attitude perspective

Non-adherence in chronic diseases: An attitude perspective

Medicines don’t work if people don’t take them! And yet, medicines are neglected the most. Attitudes are contagious! With an estimated 50% non-adherence in chronic conditions, segmenting patients based on their attitudes is critical to evolving adherence models. Brandcare studies behaviors and attitudes of diabetics in India.

Non adherence in Diabetics-02

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