Digital Marketing Spend of Rx Brands

As digital marketing gathers pace in healthcare segment, don’t get left behind! Where is the competition actually spending on digital media: Health Apps, Doctor database, Patient database? Brandcare conducted a study with 70 brand managers of Rx brands, to identify the overall allocation of digital spend in the industry.

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Overall there is a positive sentiment about the success of digital media so far, 40% of marketers are willing to pump up more investment on digital media in the coming years.