Digital Marketing Spend of Rx Brands

Digital Marketing Spend of Rx Brands

As digital marketing gathers pace in healthcare segment, don’t get left behind! Where is the competition actually spending on digital media: Health Apps, Doctor database, Patient database? Brandcare conducted a study with 70 brand managers of Rx brands, to identify the overall allocation of digital spend in the industry.

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Overall there is a positive sentiment about the success of digital media so far, 40% of marketers are willing to pump up more investment on digital media in the coming years.

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