This year, World Sight day i.e. 10th October, 2013; the theme is “Universal Eye Health” and it’s time we realize the overall importance of eye health, reducing the levels of avoidable blindness. Lack of access to quality vision care has led so many to an eternal period of darkness. Here are some ways you could […]
Your Heart will Love you More This world Heart Day series focuses on the message of Heart health should be at the heart of your health watch. Here are simple ways to share with people how to make it a part of their everyday life. Order your free posters or coaster set artwork today.
According to a recent Brandcare survey of healthcare consumers, time given by a physician to a patient is one of the most important satisfaction parameters in a patient- physician relationship or rather what’s left of it. Doctors are hard pressed to find time to build meaningful relationships with their patients. The average doctor-patient time […]
Dr. Allan, happily welcomes Sunny, an otherwise chirpy 5 year old into his clinic. Sunny is feverish. “Measles”, says Dr. Allan confidently, having seen hundreds of cases in his clinical practice. Dr. Allan’s clinic is a landmark in a Mumbai suburb and has seen a steady flow of patients, morning and evening everyday for the […]
In the world and web of information, the behavioral change in consumers has already passed a transition phase. Brandcare attempts to understand the behavioral changes in the young and urban healthcare consumer in a study titled – Understanding the healthcare consumer: The Young & Urban
Over the past 65 years, several influencing factors have brought about a change in the in-clinic behaviour of the Great Indian General Practitioner. Brandcare captures how age influences physicians’ in-clinic behaviour.
We at Brandcare believe that making patients aware about health issues is paramount to improving disease outcomes. This world kidney day,you can create awareness, powered by posters created by us. Write back to us for a free poster of your choice.
Introduction “I think the biggest innovations of the 21st Century will be the intersection of …biology [health, medicine] and technology [digital]. A new era is beginning…” –Steve Jobs The Internet is a growing media for information, awareness and treatment options about healthcare. It’s creating an overall better informed patient pool and a better networked physician. […]
Today, the healthcare industry is changing colours like a chameleon. From the dominance of the primary colours of acute care, the shift is evident towards the softer hues of chronic care. Popularly known as A2C Shift, the phenomenon is common to the developing as well as the developed world, albeit with a difference. Less developed […]
We at Brandcare believe that making patients aware about health issues is paramount, this world AIDS day theme has special focus on zero new infections and zero AIDS related deaths. If your therapy is focused on AIDS, you can create awareness, powered by posters created by us. Of the following four posters, please let us […]
We at Brandcare believe that making patients aware on health issues is paramount. The World Heart Day 2012 theme has special focus on women and how they are equally at risk of cardiovascular diseases. If your therapy/ brand/ corporate is focused on cardiology, you can create awareness, powered by posters created by us. Of the […]
My mobile doesn’t stop beeping in morning, no it’s not my birthday and it’s not my friends or well wishers who are texting me, it’s filled with headlines, deals, stock tips and horoscope. By lunch hour the count goes up to 15 and its time to take a moment and delete all and clean my […]
Online marketing to physicians can add zing to your marketing mix from sparking discussion to building brand image. Growing number of med reps and shrinking in clinic times is forcing marketers to look at alternative media. But the question remains, how savvy is the customer to use these media? Brandcare examines how well or sometimes […]
‘Doctor’s Day’, is celebrated in India on July 1st every year, it is on this day that doctor’s are celebrated for the exceptional role they play in our lives. Doctor’s Day is the time to reach out and pay tribute to the entire medical profession. At Brandcare we help you reach out in a special […]
BRANDCARE has always contributed to awareness related to Health Issues. Our latest initiative underlines global fight against malaria on the occasion of World Malaria Day, April 25th, 2012. If your therapy is focused on anti-malarials, you can boost related awareness, powered by posters created by us. Of the following four posters, please let us know […]
Brandcare, a specialist healthcare branding agency, has developed a white paper called “Brand Identity Matters”. This report gives a unique perspective into various aspects of building brand identity in anti-infective category in Indian Pharma market. The report is created with the help of Brandcare’s own proprietary brand communication database and repository called ROVING EYE. Brand […]
In this edition of Brandspeak we have Mr Shakti Chakraborty, Group President, Lupin, speaking on the industry’s current challenges. Mr Chakraborty’s dynamic career has traversed the grass root through the sales and marketing paths to currently heading the formulations business of Lupin for India and CIS Countries. His great Indian experience comes from being in […]
BRANDCARE is always upbeat about awareness related to general well-being. Our latest initiative underlines the importance of Kidney health on the occasion of World Kidney Day, March 8, 2012. If your therapy is focused on improving kidney health, you can boost related awareness, powered by posters created by us. Of the following three posters, please […]
With India ranked as 2nd in terms of active users with 43 Mn users and 3% penetration, this is a compilation of some stats which can encourage you to plan a presence on facebook, if you want a copy of this presentation for your internal use please write to us at jmathai at brandcare.net or […]
Ethical Matters Poised at the unique crosswire of good profits and good health, the pharmaceutical industry has a potential to maintain a healthy balance. Yet its behavior is often under the scanner along with that of the medical community. Ethically compromised, uncontrolled practices within the medical and pharmaceutical sectors may need a careful reappraisal, and […]
As the first public face of the brand, the brand name is the brand’s first advertisement. This is one element of the branding that will endure throughout its lifecycle and doesn’t have the liberty to change, unlike other branding elements of the branding mix. The naming of the brand is therefore a strategic component of […]