As the first public face of the brand, the brand name is the brand’s first advertisement. This is one element of the branding that will endure throughout its lifecycle and doesn’t have the liberty to change, unlike other branding elements of the branding mix. The naming of the brand is therefore a strategic component of […]
MR Should Act as a Catalyst for Sharing Knowledge, But Not a Salesperson Doctors share very strong and unusual relationships with Medical Representatives. Medical Representative is essentially a catalyst who conveys knowledge on most recent trends in medical diagnostic and treatment to the doctors. However, medical representatives are being treated only as sales personals, but […]
In a career that’s spanned almost four decades in the pharmaceutical industry, Mr. Homi Bhabha has been at helm of affairs at Wyeth and Lederle and has headed the Marketing/Sales/Distribution teams atBoots and Nicholas. He has been the past Director at Organization of Pharmaceutical Producers of India and is a guest faculty at leading B-Schools. […]
Let’s face it. If we as a consumer hate spam then as a marketer we need to applaud the new guidelines which the TRAI has come out with to regulate pesky text and calls. National Call Preference Registry (NCPR) is the new avatar of the National Do Not Call Registry (NDNC) which was an earlier […]
Bu Jini Mathai Group Head- Digital Brandcare Healthcare Communications View more presentations from Brandcare Healthcare Communications Brandcare Healthcare Communications is a leading healthcare advertising agency based out of Mumbai, Over the last decade we have helped companies and brands traverse the changing pharma landscape and emerge as category leaders.
In a career that’s spanned almost four decades in the pharmaceutical industry, Dr. Tarun Gupta has worked across brands in various roles and also has nearly thirty years of academic experience. In a candid one-on-one, he speaks to Brandcare on branding practices in the industry… According to you, what makes for good branding practices in […]