Careers

We see brand more as a preoccupation than occupation

Brandcare is a place for some of the most exciting healthcare branding challenges. Be it a cough candy or targeted chemotherapy, the challenges are unique. We want our people to engage at every level of the branding process and churn the innovation wheel. We are always open for creative minds, solution seekers and high energy people. At Brandcare, you will enjoy every bit of experience whether you are working on a local, regional or global brand.

Whether you are a fresh grad or high on experience, if you are ready to think newer ways of doing things, this is a place for you.

Come write to us if you are interested in any of the following


Brand Servicing
As custodians of brands and brand relationships, you will be the face of Brandcare with brands young and old. You will be a part of making and shaping of some of the best healthcare brands in the world. If you are a people's person and love being a part of a great service team, we would love to hear from you.

Brand Design
Design makes strategies come alive. Our design team includes illustrators, idea people, visualizers, animators , digital designers, developers, art-happy and word-happy people. If you are one of those who gets kicked by design and can keep finding newer way of doing things, click, quick.

Brand Strategist
You will be a part of building and shaping healthcare brands across Rx, OTC or OTX categories. You could define the TG of a new multivitamin or find novel ways to keep patients engaged. Your smart thinking can simplify the complex to creative. Come join our team of the bright young minds.

Grooming Healthcare

Marketers




Understanding the healthcare consumer

Understanding the healthcare consumer


In the world and web of information, the behavioral change in consumers has already passed a transition phase. Brandcare attempts to understand the behavioral changes in the young and urban healthcare consumer in a study titled – Understanding the healthcare consumer: The Young & Urban

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Non-adherence in chronic diseases: an attitude perspective

Non-adherence in chronic diseases: an attitude perspective


Medicines don’t work if people don’t take them! And yet, medicines are neglected the most. Attitudes are contagious! With an estimated 50% non-adherence in chronic conditions, segmenting patients based on their attitudes is critical to evolving adherence models. Brandcare studies behaviors and attitudes of diabetics in India. More →

Which color do you choose?

Which color do you choose?


Color increases brand recognition by up to 80 percent

Source: University of Loyola, Maryland study

According to Institute of Color Research, people make subconscious judgement about people, surroundings and products within 90 seconds of initial viewing and about 60-90% of times it is based on color alone. Colors cause mood changes, behavioral changes, may irritate or energize or elevate blood pressure. Color engages, helps remember and differentiate. Check out how color influences health.
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Brand Speak Med-ad Update

Brand Speak Med-ad Update


Releasing the latest Healthcare Med-ad Update – Issue 22 by Brandcare. These updates bring to you the latest in healthcare industry that impacts advertising, Innovations, inventions,Medical care, Marketing, continuum and customization hence affecting the end consumer. It brings to you all there is to know. Want to contribute? Write to us.

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How effective are healthcare promotional tools

How effective are healthcare promotional tools


In an effort to understand how commonly used promotional tools influence primary and specialty practice, Brandcare conducted a study. Come read more to know how your marketing buck is working for you. More →

The usage of media among physicians

The usage of media among physicians


Online marketing to physicians can add zing to your marketing mix from sparking discussion to building brand image. Growing number of med reps and shrinking in clinic times is forcing marketers to look at alternative media. But the question remains, how savvy is the customer to use these media? Brandcare examines how well or sometimes not-so-well have the physicians taken to the D-media. More →

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