Color increases brand recognition by up to 80 percent
Source: University of Loyola, Maryland study
According to Institute of Color Research, people make subconscious judgement about people, surroundings and products within 90 seconds of initial viewing and about 60-90% of times it is based on color alone. Colors cause mood changes, behavioral changes, may irritate or energize or elevate blood pressure. Color engages, helps remember and differentiate. Check out how color influences health.