Project Much like the 1998 Hollywood film ‘Small Soldiers’, house
dust mites attack people’s health - and their houses. They don’t just leave people at risk of allergic rhinitis
and allergic asthma. They take control of their homes. Rule it like they own it. Time to
say:
MY HOUSE.
MY RULES.
Dust mites hiding in beds, linen and couches can be
one of the sources of nagging HDM allergies. Banish their rule.
Market Research
Photoshoot
Content
Design
Make Peace.
A new treatment approach to house dust mite allergies now offers a more effective
control of allergic rhinitis and allergic asthma, allowing patients to make peace
with their allergies.
Photoshoot-Led.
Science-Driven. Patient-friendly
It’s new. It’s novel.
No one needs to make the rules of your house, other than you. The might against mite. The
imagery is positive and winning. A rise above the nagging, tiresome affectations of the
seemingly harmless dust mite.
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