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ANEMIA
Project In CKD patients with anaemia, especially those undergoing chemotherapy, a solution needs to look at both sides of the coin. Well… the RBC, in this case. A Darbepoetin brand saw both sides - and showed them, too.
Healthcare Marketing
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Strength should
have a safe side

When Hb levels rise rapidly in patients with renal anaemia, so does the risk of CV and thromboembolic events - it could also be associated with higher mortality.

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Rapid rise in Hb levels may increase rise of CV events

Rapid rise in Hb levels may increase rise of thromboembolic events
Excess elevation of Hb levels can lead to a higher risk of ESRD and CVD
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Strong.
Never
wrong.

CATEGORY
ANEMIA
ProjectAnemia in CKD patients, receiving chemotherapy needs to look at both sides of the RBC ! A Darbepoetin brand decided to show both these sides
cresp img
cresp img

Strength should
have a safe side

When Hb levels rise rapidly in patients with renal anaemia, so does the risk of CV and thromboembolic events - it could also be associated with higher mortality.

cresp img

Rapid rise in Hb levels may increase rise of CV events

Rapid rise in Hb levels may increase rise of thromboembolic events
Excess elevation of Hb levels can lead to a higher risk of ESRD and CVD
cresp img
cresp img
cresp img
cresp img

Strong.
Never
wrong.

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