Diabetes has always been a bitter struggle for people living with it. And this struggle has been intensified in the past few years. Thanks (make that, no thanks) to dietary habits that are more unhealthy than healthy, a lifestyle that’s more indoor than outdoor and trends that are more social media than, well, just social. …
In the last 40-odd years of its existence, doctor detailing – or pharmaceutical detailing as it is commonly known – has not really changed a lot. A paper-based detailer (normally size 17”), got a facelift in the early parts of the 2000s when video detailers came in. Some pharmaceuticals tried those, but the overall experience …
The face of 2020 will haunt us for a long time to come. We were true to these times of fear and courage, despair and hope. But above all it has been a time when we had nothing to prove but the fidelity to the spirit of holding on. It is this very spirit that …
Picture this. With pixel-perfect imagination. Back in the day when graffiti was hailed as art, not street kitsch, Saturday Night Fever was not just a flick, but an epic and psychedelic was more than a word to look up in the thesaurus, a prolific, celebrated grafico, Milton Glaser was riding the back seat of a …
English. The supposed barometer for judging how ‘evolved’ a certain person is. Do you speak it well? Great. You can write better than most? Join the team. That goes for film and TV characters, too. A polished English speaker is more likely to sweep a girl off her feet or land a better job than …
There is a band giving the most important live performance in the face of a crisis. Of course, you have never seen their album launch on TV. They don’t have any paparazzi stalking their every move, No fan following either. And they are never considered for Grammy Awards. But what if I told you that …
Gudi Padwa is all about beginnings, a desire to do something new, learn something new, make a difference in our lives. On this auspicious day, let’s start to write, paint, and cook. Let’s do something new that improves our lives and makes us more interesting. Let us all take a small step towards a more …
Characters sell health with empathy and context. They can be humorous, serious, witty, sarcastic, or plain whacky. There are several examples of how they connect with audiences. Here are a few: Meet BAD BREATH BUNTY CARIES CHAURASIA PLAQUE PANDEY Want more? Check out how we turned an innovative idea into an interactive digital character – …
As we celebrate colours, we also celebrate science. Synonyms, anyone? The play of colours – in every sense of the term – has science at its core. And due to the way they connect, converse and converge – healthcare uses colours in many different ways. Every design that uses colour has science and symmetry in it. And …
Riddle me this. The key to staying healthy A way to escape reality Is your brain’s best friend And like all good things, it ends. Who is it? Hint: The answer is in the title. We sure hope you got this one right. This wasn’t just some silly little riddle to get your attention. But …
Imagine this, a girl arrives in Paris, in a hotel room with a view of the great Eiffel Tower standing tall in front of her. She is just about to unpack, freshen up and go out to explore the beautiful city which you always dreamt of. And suddenly, her head starts feeling a little heavy. …
We all know how toxins in our body create a mess, and how the kidney flushes them out for our body, right? Right. But what about the toxins in our life, in the world around us? Wouldn’t we love to flush these Toxic People out of our life? This World Kidney Day, let us get …
A couple of weekends back, yours truly had the immense pleasure of meeting, and consequently, drinking with some colleagues. One of them, a gifted and well-read art director (yes, they exist), happened to have been subjected to the abject displeasure of encountering a “your” instead of “you’re”. That too, inserted with quite the nonchalance, in …
International Women’s Day An occasion that celebrates women, everything they are, all they stand for and all they have done. But can the story of women be told without telling of their struggles? Hans Rosling in his book Factfulness, says, “…because of our opinions and misconceptions, we are wrong about the world around us… things …
Birth Defects. Sounds scary? It’s time for a change, then. This World Birth Defects Day, we bring you #togetherwithkindness A campaign where we all, in the name of humanity, come together to show compassion and kindness towards people affected by birth defects. Wherever we go, birth defects are portrayed in a negative light. Surrounded by …
During these times of fear and chaos, the constitution does protect us, but we also need to safeguard each other. Along with the six fundamental rights, we need another — #RightToDignity For those citizens who make our day and life easy – house help, drivers, delivery guys, security people, garbage collectors, the list goes on. …
The New Year is all about newness. It’s as if a fresh sense of optimism takes over. New opportunities, new goals, new experiences. Learning new things, new skills, new roles. New resolutions. New perspectives. What if, for a change, we all try to be a New We – a change that affects not just us, …
Christmas is a season of giving gifts. Parcels piled beneath the tree. Thoughtfully chosen and wrapped with care. Whether it is to simply thank a colleague for their hard work, or it is for a special someone. We all love giving and receiving gifts. It isn’t the size of the gift that matters, but the …
Alleviating the darkness of deep-rooted social stigmas and age-old perceptions, oftentimes, takes just a little light – of positivity. This is especially true of the negativity surrounding the HIV / AIDS space in India. Because individuals who test HIV-positive are, incidentally, tested and judged by the world around them. The emotional, psychological and social implications of …
That time of the year again. Dussehra. Put on your best clothes. Click pics. Upload on socials. Share sweets. Burn Ravana effigies. Good conquers evil. Good night. Happy Dussehra, folks. Is that all there is to it? Or does Dussehra hold a larger relevance in our life – individually as well as collectively? At BrandCare, …