Today’s universe is consumer centered like never before. The metrics that kept the healthcare industry moving forward is bound to change because so has the patient. Yesterday’s patient is today’s healthcare consumer. Patients no longer think “Doctor knows best”. They are like consumers… knowing, asking, comparing and looking for the best. Do we as healthcare …

Creating conversations among masses is the first step towards eradicating deep-rooted social stigma. ‘Vaju De Shitti – Voice Against Asthma’ was launched as a health -issue awareness campaign on World Asthma Day. The campaign was regional- Maharashtra. Parents of girls with asthma struggle to find a marriage match for them in India and therefore try …

Rising stress levels is commonly attributed to increased risk of lifestyle diseases like diabetes, hypertension and heart ailments. Uncontrolled stress can lead to hypertension and CV complications. Healthy eating, plenty of exercise and ways to relax is recommneded for living healthier lives but managing stress should be made an important part of daily life. This …

This is how the medical community has responded to a quick poll on generic vs branded questions. PM Modi’s speech on insistence of the generics stirred a hornet’s nest. While the intentions are good, implementation will be a challenge, feel medical professionals. While it aims to minimise the doctor’s power play, in reality the power …

The burden of work can often cause hypertension to enter our mind and body. But.. not every burden is harmful for the heart. Some provide us with joy, happiness and relief. So, choose your burden wisely and relieve the tension. We have crafted these wallpapers which share this exact sentiment and tell us to choose …

We are already knocking the doors of 2017 and in a few years from now, would see ourselves in 2020, a world that would be technologically way more advanced, socially less challenged and hopefully, with a lot more liberated minds around us. But the big question that perturbs our “open” and “contemporary” minds is, are we …

The party poopers of gamification (occasional, my bad too) have had several reasons to moan against vile video/ mobile games. The one that takes the crown for turning them into these major Moaning Myrtles is that v-games turn children and many an adult into couch bound, oblivious-to-the-surrounding, super attention deficit, zombies. The only sign of …

Leading paints brand Jotun has used social media to extract colour sensibilities from the behaviors of the society. They have extracted colour statistics from Pinterest, to aid their customers in selecting colours for different parts of their houses. Colours evoke emotions. It is linked to psychological, physiological, and social reactions of human beings. Some of …

1st December each year is World AIDS Day. To show our support to the global fight against HIV, we have crafted posters for you to print, pin and use as wallpapes and screen savers. Send in your requests at brandcare@brandcare.net to get your free posters/covers today. World AIDS Day World AIDS Day-Poster

It’s time we raise our voice against the alarming rise of diabetes across the globe. This 14th November, help spread the word towards this cause. We have crafted posters for you. Send in your requests at brandcare@brandcare.net to get your free posters/covers today. Diabetes must never win-Poster Diabetes must never win-Wallpaper Diabetes must never win-FB …

As digital marketing gathers pace in healthcare segment, don’t get left behind! Where is the competition actually spending on digital media: Health Apps, Doctor database, Patient database? Brandcare conducted a study with 70 brand managers of Rx brands, to identify the overall allocation of digital spend in the industry. Overall there is a positive sentiment …

Healthcare apps are making lives of people more easier, less expensive and more preventive. Our youth population, is getting more and more health conscious and are exploring healthier lifestyles on the go. With greater impact of healthcare apps in managing health, usage frequency among the users is growing rapidly. With more app choices catering to …

Savio Fernandes, a confirmed diabetes patient, sits at his breakfast table wondering how many of the assortment of pills in his hand he should pop today- one, all or none. None he decides. There’s always a tomorrow for one and day-after for all. After all routines are dreary! Adherence to medications is a problem of …

Social is the way forward. With the majority professionals shifting to social media for their everyday needs and information, it is the easiest channel to reach to the end consumer. Use of social media to reach the consumer has transcended its role as an information providing platform to a two way engagement podium. With rising …

Top brands are heritage brands Average age of a top-10 pharma brand in India is about 19-20 years. Of the top-300 brands, as many as 260 are vintage says a study by IDFC Securities. Some like Betnovate from GSK have navigated a fantastic 50 years in India. Majority of them belong to fast moving classes …

I often go through posts to analyze, what’s drawing people (hate the word traffic. I am no traffic,please) to blogs and posts and generally any content. On one of my recent internet rides, I realized that writers, journalists, bloggers and all other forms of content feeders have developed a  numerophilia. 25 Feelings Every Indian Girl …

Free posters on World Cancer Day. Pin them, share them, print them and join the fight against cancer. Poster 1 Poster 2 If you want us to send any of these posters, please write back to us with your name and poster number.

The tablet arrived at a perfect time just when the pharmaceutical industry was in the midst of finding a way to ditch the visual aid folder.But is this investment working? Has the shift enabled market share gains or increased talk time? A qualitative Brandcare Survey in India finds out. Send in a request at brandcare@brandcare.net …