Sparking a conversation among people is often the first step towards blowing up deep-rooted social stigma. Take asthma. Yes, you heard right. Asthma. It is defined as a medical condition that makes breathing difficult. As simple as that. Or is it? Its psychological and societal undertones tell a completely different story. There are deep-rooted social …
Screens have taken over our life. An invading army couldn’t have done better. Especially in times like these. In the Lockdown Era, we are in front of our screens practically every waking moment. WFH. Social media. Gaming. Online classes. Online shopping. Online all else. Why, you are reading this blog on a screen right? 🙂 …
Kidneys are unarguably the best filters in the world. They filter out toxic from your body to the tune of 200 litres every day, 1400 litres every week and 5 million litres throughout your lifetime. Try doing that by yourself. (On second thoughts – don’t.) Speak of going to great lengths to #filterouttoxic and keep …
THE BACKGROUND At the core of this project lies a human insight: Cancer doesn’t affect the cancer patient alone. It affects the entire family, the whole ecosystem around the patient – not just physically, but also financially, psychologically, emotionally, and socially. Talking to such cancer-afflicted families is often a gut-wrenching experience. A father we interviewed …
2020 sucked and how! Join us in saying a cheerful GoodBye to it! Download innovative GoodBye 2020 stickers that you can share on Whatsapp, Instagram or Facebook to say Happy New Year. How to use the stickers. Download Sticker Write to us for innovative GoodBye 2020 stickers that you can use on books, envelopes, gifts, cards — just …
Psychiatrist Daniel Siegel explains how the brain is like a folded hand. A fist. The thumb against the palm represents the limbic regions, brain zones dealing with emotions, stress. The folded fingers are the cerebral cortex, which help with rational thought and regulating moods. The fingernails are the prefrontal cortex, the part of the brain …
It’s an established fact that people with diabetes are at an increased risk of infections. So may be the case with Covid 19 too. The pandemic has brought back a renewed focus on managing diabetes. November is diabetes awareness month and 14th November is celebrated as World Diabetes Day. Join in to spread awareness. Download …
Changing health behaviors, as most marketeers know, is not a task for the squeamish. Especially in today’s turbulent times. There is a sea of scientific sameness. The era of blockbuster molecules is long gone. Every category is cluttered. The brand’s stakeholders see brands as more or less the same, offering more or less the same …
The last few months have seen everyone going about life with a, well… heavy heart. Stress.The fear of the unknown. Gloomy-doomy news all around. Lack of hugs. Even the proverbialtunnel had a light at the end of it. WFH. WAH. Even those among us who were habitually given to homesickness, all theseyears, seem to have …
Atithi Devo Bhava! Thinking this, you open the door to them. Welcome them with open arms and smile at their less-than-familiar faces respectfully. They say they’re sorry for being a trouble, but are already lounging on your couch and asking for a cup of tea. They compliment your house and are on their feet, snooping …
The lines between weekdays and weekends are pretty much blurred. Days start resembling clones. And if spending another day on the sofa looking at memes is too much to bear, then it’s time to change up your routine. Because lockdown doesn’t have to be boring, not if you make the indoors interesting. From reading that book that …
COVID 19 pandemic has changed the face of business, marketing, branding and advertising forever. History has shown us that crisis often leads to changes which are long lasting. Most can only predict the fate of businesses they are a part of but then these are only predictions. And if predictions are anything to go by, …
International Labour Day I May 1, 2020 As a desolate world waits for the possibility of restoration of an old order of life. As society lays etherized on the metaphorical table. As we grapple with things like boredom, WFH, and lack of social activity. There are those whom we watch from a distance. The labour force. Taking …
Causes seem to be the new easy-way in advertising. Causes have always been present in the advertising scene. But never did they glide in so easily and never came without being chaperoned by responsibility. With this hand wash frenzy, much of the responsibility seems to be washing off our hands too. May be these are …
Let us raise awareness of the impact that diabetes has on a family. Left untreated or unmanaged, diabetes can lead to life-changing complications. We have crafted a few posters for you. Send in your requests today to get your free high-resolution World Diabetes Day posters. Download JPG Download PDF Write to us, if you would …
Today’s universe is consumer centered like never before. The metrics that kept the healthcare industry moving forward is bound to change because so has the patient. Yesterday’s patient is today’s healthcare consumer. Patients no longer think “Doctor knows best”. They are like consumers… knowing, asking, comparing and looking for the best. Do we as healthcare …
Creating conversations among masses is the first step towards eradicating deep-rooted social stigma. ‘Vaju De Shitti – Voice Against Asthma’ was launched as a health -issue awareness campaign on World Asthma Day. The campaign was regional- Maharashtra. Parents of girls with asthma struggle to find a marriage match for them in India and therefore try …
Rising stress levels is commonly attributed to increased risk of lifestyle diseases like diabetes, hypertension and heart ailments. Uncontrolled stress can lead to hypertension and CV complications. Healthy eating, plenty of exercise and ways to relax is recommneded for living healthier lives but managing stress should be made an important part of daily life. This …
This is how the medical community has responded to a quick poll on generic vs branded questions. PM Modi’s speech on insistence of the generics stirred a hornet’s nest. While the intentions are good, implementation will be a challenge, feel medical professionals. While it aims to minimise the doctor’s power play, in reality the power …