Fight AIDS with a positive attitude

Alleviating the darkness of deep-rooted social stigmas and age-old perceptions, oftentimes, takes just a little light – of positivity.

This is especially true of the negativity surrounding the HIV / AIDS space in India. Because individuals who test HIV-positive are, incidentally, tested and judged by the world around them. The emotional, psychological and social implications of the condition overwhelm the patient and caregivers – perhaps more than the actual condition itself.

And the best antidote to all this stigma and negativity could be – compassion.

#bepositive.

Let’s be understanding. Be warm. For caring. Be loving. Be supportive. Be together. 

#bepositive – A BrandCare awareness initiative on World AIDS Day 2021, aimed at shattering social stigmas – and spreading positivity in the face of HIV / AIDS.

Because at BrandCare, one of Asia’s leading healthcare communication agencies, we believe that when we tie up a health challenge with a socially relevant and responsive initiative, perceptions change – and healthier, happier lives start getting rebuilt.

Spread the word. Share the initiative. Above all, spread positivity.