Tablet Detailing – A Survey by BrandCare
The tablet arrived at a perfect time just when the pharmaceutical industry was in the midst of finding a way to ditch the visual aid folder.But is this investment working? Has the shift enabled market share gains or increased talk time? A qualitative Brandcare Survey in India finds out.
Send in a request at brandcare@brandcare.net to get the full version.
Read on to see how tablet detailing has changed over the years.
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