Changing health behaviors, as most marketeers know, is not a task for the squeamish. Especially in today’s turbulent times. There is a sea of scientific sameness. The era of blockbuster molecules is long gone. Every category is cluttered. The brand’s stakeholders see brands as more or less the same, offering more or less the same …
The last few months have seen everyone going about life with a, well… heavy heart. Stress.The fear of the unknown. Gloomy-doomy news all around. Lack of hugs. Even the proverbialtunnel had a light at the end of it. WFH. WAH. Even those among us who were habitually given to homesickness, all theseyears, seem to have …
Atithi Devo Bhava! Thinking this, you open the door to them. Welcome them with open arms and smile at their less-than-familiar faces respectfully. They say they’re sorry for being a trouble, but are already lounging on your couch and asking for a cup of tea. They compliment your house and are on their feet, snooping …
The lines between weekdays and weekends are pretty much blurred. Days start resembling clones. And if spending another day on the sofa looking at memes is too much to bear, then it’s time to change up your routine. Because lockdown doesn’t have to be boring, not if you make the indoors interesting. From reading that book that …
COVID 19 pandemic has changed the face of business, marketing, branding and advertising forever. History has shown us that crisis often leads to changes which are long lasting. Most can only predict the fate of businesses they are a part of but then these are only predictions. And if predictions are anything to go by, …
International Labour Day I May 1, 2020 As a desolate world waits for the possibility of restoration of an old order of life. As society lays etherized on the metaphorical table. As we grapple with things like boredom, WFH, and lack of social activity. There are those whom we watch from a distance. The labour force. Taking …
Causes seem to be the new easy-way in advertising. Causes have always been present in the advertising scene. But never did they glide in so easily and never came without being chaperoned by responsibility. With this hand wash frenzy, much of the responsibility seems to be washing off our hands too. May be these are …
Let us raise awareness of the impact that diabetes has on a family. Left untreated or unmanaged, diabetes can lead to life-changing complications. We have crafted a few posters for you. Send in your requests today to get your free high-resolution World Diabetes Day posters. Download JPG Download PDF Write to us, if you would …
Today’s universe is consumer centered like never before. The metrics that kept the healthcare industry moving forward is bound to change because so has the patient. Yesterday’s patient is today’s healthcare consumer. Patients no longer think “Doctor knows best”. They are like consumers… knowing, asking, comparing and looking for the best. Do we as healthcare …
Creating conversations among masses is the first step towards eradicating deep-rooted social stigma. ‘Vaju De Shitti – Voice Against Asthma’ was launched as a health -issue awareness campaign on World Asthma Day. The campaign was regional- Maharashtra. Parents of girls with asthma struggle to find a marriage match for them in India and therefore try …
Rising stress levels is commonly attributed to increased risk of lifestyle diseases like diabetes, hypertension and heart ailments. Uncontrolled stress can lead to hypertension and CV complications. Healthy eating, plenty of exercise and ways to relax is recommneded for living healthier lives but managing stress should be made an important part of daily life. This …
This is how the medical community has responded to a quick poll on generic vs branded questions. PM Modi’s speech on insistence of the generics stirred a hornet’s nest. While the intentions are good, implementation will be a challenge, feel medical professionals. While it aims to minimise the doctor’s power play, in reality the power …
The burden of work can often cause hypertension to enter our mind and body. But.. not every burden is harmful for the heart. Some provide us with joy, happiness and relief. So, choose your burden wisely and relieve the tension. We have crafted these wallpapers which share this exact sentiment and tell us to choose …
We are already knocking the doors of 2017 and in a few years from now, would see ourselves in 2020, a world that would be technologically way more advanced, socially less challenged and hopefully, with a lot more liberated minds around us. But the big question that perturbs our “open” and “contemporary” minds is, are we …
The party poopers of gamification (occasional, my bad too) have had several reasons to moan against vile video/ mobile games. The one that takes the crown for turning them into these major Moaning Myrtles is that v-games turn children and many an adult into couch bound, oblivious-to-the-surrounding, super attention deficit, zombies. The only sign of …
Leading paints brand Jotun has used social media to extract colour sensibilities from the behaviors of the society. They have extracted colour statistics from Pinterest, to aid their customers in selecting colours for different parts of their houses. Colours evoke emotions. It is linked to psychological, physiological, and social reactions of human beings. Some of …
1st December each year is World AIDS Day. To show our support to the global fight against HIV, we have crafted posters for you to print, pin and use as wallpapes and screen savers. Send in your requests at brandcare@brandcare.net to get your free posters/covers today. World AIDS Day World AIDS Day-Poster
It’s time we raise our voice against the alarming rise of diabetes across the globe. This 14th November, help spread the word towards this cause. We have crafted posters for you. Send in your requests at brandcare@brandcare.net to get your free posters/covers today. Diabetes must never win-Poster Diabetes must never win-Wallpaper Diabetes must never win-FB …
As digital marketing gathers pace in healthcare segment, don’t get left behind! Where is the competition actually spending on digital media: Health Apps, Doctor database, Patient database? Brandcare conducted a study with 70 brand managers of Rx brands, to identify the overall allocation of digital spend in the industry. Overall there is a positive sentiment …