Healthcare apps are making lives of people more easier, less expensive and more preventive. Our youth population, is getting more and more health conscious and are exploring healthier lifestyles on the go. With greater impact of healthcare apps in managing health, usage frequency among the users is growing rapidly. With more app choices catering to …
Savio Fernandes, a confirmed diabetes patient, sits at his breakfast table wondering how many of the assortment of pills in his hand he should pop today- one, all or none. None he decides. There’s always a tomorrow for one and day-after for all. After all routines are dreary! Adherence to medications is a problem of …
Social is the way forward. With the majority professionals shifting to social media for their everyday needs and information, it is the easiest channel to reach to the end consumer. Use of social media to reach the consumer has transcended its role as an information providing platform to a two way engagement podium. With rising …
Top brands are heritage brands Average age of a top-10 pharma brand in India is about 19-20 years. Of the top-300 brands, as many as 260 are vintage says a study by IDFC Securities. Some like Betnovate from GSK have navigated a fantastic 50 years in India. Majority of them belong to fast moving classes …
I often go through posts to analyze, what’s drawing people (hate the word traffic. I am no traffic,please) to blogs and posts and generally any content. On one of my recent internet rides, I realized that writers, journalists, bloggers and all other forms of content feeders have developed a numerophilia. 25 Feelings Every Indian Girl …
The tablet arrived at a perfect time just when the pharmaceutical industry was in the midst of finding a way to ditch the visual aid folder.But is this investment working? Has the shift enabled market share gains or increased talk time? A qualitative Brandcare Survey in India finds out. Send in a request at brandcare@brandcare.net …
Ask ten people around you if they have heard of Crocin or Benadryl, you are likely to get a 10 on 10. Ask them if they know who makes them, if you get a 5, you are at a healthcare gathering. Drug makers have shied away from reminding public of the parentage of the drugs …
Free Posters and Facebook covers – print them, pin them, use them as cover photos for your FB accounts, wallpapers and screen savers. Be a part of the World Diabetes Day Awareness Campaign on the 14th of November. Send in your requests at brandcare@brandcare.net to get your free posters/covers. Eat Well, Beat Well Move Way, …
With 9 million people getting infected with TB each year, 3 million don’t even get the care they need to fight back the disease. With around 1.3 million people dying each year because of TB, it is imperative now that we work together against it. Let us all join hands and Be Together to fight …
Focussing on chronic kidney diseases and aging, let us all join our hands to spread awareness about the kidney ailments that can start at any age but only go to increase with time. Let us take steps at an early age and combat this silent killer.
She suffered a debilitating concussion. It affected her sleep, eating and her social life. Doctors, resting, medication, nothing seemed to work until she decided to play through her concussion! Jane McGonigal created a concussion recovery game based on completion of small challenges. The game, SuperBetter, has today helped 250000 people recover from their problems of …
Medicines don’t work if people don’t take them! And yet, medicines are neglected the most. Attitudes are contagious! With an estimated 50% non-adherence in chronic conditions, segmenting patients based on their attitudes is critical to evolving adherence models. Brandcare studies behaviors and attitudes of diabetics in India.
This year, World Sight day i.e. 10th October, 2013; the theme is “Universal Eye Health” and it’s time we realize the overall importance of eye health, reducing the levels of avoidable blindness. Lack of access to quality vision care has led so many to an eternal period of darkness. Here are some ways you could …
Your Heart will Love you More This world Heart Day series focuses on the message of Heart health should be at the heart of your health watch. Here are simple ways to share with people how to make it a part of their everyday life. Order your free posters or coaster set artwork today.
According to a recent Brandcare survey of healthcare consumers, time given by a physician to a patient is one of the most important satisfaction parameters in a patient- physician relationship or rather what’s left of it. Doctors are hard pressed to find time to build meaningful relationships with their patients. The average doctor-patient time …
Dr. Allan, happily welcomes Sunny, an otherwise chirpy 5 year old into his clinic. Sunny is feverish. “Measles”, says Dr. Allan confidently, having seen hundreds of cases in his clinical practice. Dr. Allan’s clinic is a landmark in a Mumbai suburb and has seen a steady flow of patients, morning and evening everyday for the …
In the world and web of information, the behavioral change in consumers has already passed a transition phase. Brandcare attempts to understand the behavioral changes in the young and urban healthcare consumer in a study titled – Understanding the healthcare consumer: The Young & Urban