Tablet Detailing – A Survey by BrandCare
The tablet arrived at a perfect time just when the pharmaceutical industry was in the midst of finding a way to ditch the visual aid folder.But is this investment working? Has the shift enabled market share gains or increased talk time? A qualitative Brandcare Survey in India finds out. Send in a request at brandcare@brandcare.net …
Sure we make drugs
Ask ten people around you if they have heard of Crocin or Benadryl, you are likely to get a 10 on 10. Ask them if they know who makes them, if you get a 5, you are at a healthcare gathering. Drug makers have shied away from reminding public of the parentage of the drugs …
World Diabetes Day 2014
Free Posters and Facebook covers – print them, pin them, use them as cover photos for your FB accounts, wallpapers and screen savers. Be a part of the World Diabetes Day Awareness Campaign on the 14th of November. Send in your requests at brandcare@brandcare.net to get your free posters/covers. Eat Well, Beat Well Move Way, …
World Tuberculosis Day
With 9 million people getting infected with TB each year, 3 million don’t even get the care they need to fight back the disease. With around 1.3 million people dying each year because of TB, it is imperative now that we work together against it. Let us all join hands and Be Together to fight …
World Kidney Day, 13th March 2014
Focussing on chronic kidney diseases and aging, let us all join our hands to spread awareness about the kidney ailments that can start at any age but only go to increase with time. Let us take steps at an early age and combat this silent killer.
Can Gamification improve disease management?
She suffered a debilitating concussion. It affected her sleep, eating and her social life. Doctors, resting, medication, nothing seemed to work until she decided to play through her concussion! Jane McGonigal created a concussion recovery game based on completion of small challenges. The game, SuperBetter, has today helped 250000 people recover from their problems of …
Non-adherence in chronic diseases: An attitude perspective
Medicines don’t work if people don’t take them! And yet, medicines are neglected the most. Attitudes are contagious! With an estimated 50% non-adherence in chronic conditions, segmenting patients based on their attitudes is critical to evolving adherence models. Brandcare studies behaviors and attitudes of diabetics in India.
World Sight Day 10th October 2013
This year, World Sight day i.e. 10th October, 2013; the theme is “Universal Eye Health” and it’s time we realize the overall importance of eye health, reducing the levels of avoidable blindness. Lack of access to quality vision care has led so many to an eternal period of darkness. Here are some ways you could …
World Heart Day
Your Heart will Love you More This world Heart Day series focuses on the message of Heart health should be at the heart of your health watch. Here are simple ways to share with people how to make it a part of their everyday life. Order your free posters or coaster set artwork today.
Where did the ‘care’ go in healthcare?
According to a recent Brandcare survey of healthcare consumers, time given by a physician to a patient is one of the most important satisfaction parameters in a patient- physician relationship or rather what’s left of it. Doctors are hard pressed to find time to build meaningful relationships with their patients. The average doctor-patient time …
The Indian Family Physician on his way to extinction?
Dr. Allan, happily welcomes Sunny, an otherwise chirpy 5 year old into his clinic. Sunny is feverish. “Measles”, says Dr. Allan confidently, having seen hundreds of cases in his clinical practice. Dr. Allan’s clinic is a landmark in a Mumbai suburb and has seen a steady flow of patients, morning and evening everyday for the …
Understanding the healthcare consumer
In the world and web of information, the behavioral change in consumers has already passed a transition phase. Brandcare attempts to understand the behavioral changes in the young and urban healthcare consumer in a study titled – Understanding the healthcare consumer: The Young & Urban
Changing face of the Indian General Practitioner
Over the past 65 years, several influencing factors have brought about a change in the in-clinic behaviour of the Great Indian General Practitioner. Brandcare captures how age influences physicians’ in-clinic behaviour.
Pharma Digital Marketing: A new era
Introduction “I think the biggest innovations of the 21st Century will be the intersection of …biology [health, medicine] and technology [digital]. A new era is beginning…” –Steve Jobs The Internet is a growing media for information, awareness and treatment options about healthcare. It’s creating an overall better informed patient pool and a better networked physician. …
The A2C Shift
Today, the healthcare industry is changing colours like a chameleon. From the dominance of the primary colours of acute care, the shift is evident towards the softer hues of chronic care. Popularly known as A2C Shift, the phenomenon is common to the developing as well as the developed world, albeit with a difference. Less developed …
World AIDS day poster
We at Brandcare believe that making patients aware about health issues is paramount, this world AIDS day theme has special focus on zero new infections and zero AIDS related deaths. If your therapy is focused on AIDS, you can create awareness, powered by posters created by us. Of the following four posters, please let us …
Heart Day Posters
We at Brandcare believe that making patients aware on health issues is paramount. The World Heart Day 2012 theme has special focus on women and how they are equally at risk of cardiovascular diseases. If your therapy/ brand/ corporate is focused on cardiology, you can create awareness, powered by posters created by us. Of the …