Over the past 65 years, several influencing factors have brought about a change in the in-clinic behaviour of the Great Indian General Practitioner. Brandcare captures how age influences physicians’ in-clinic behaviour.
Introduction “I think the biggest innovations of the 21st Century will be the intersection of …biology [health, medicine] and technology [digital]. A new era is beginning…” –Steve Jobs The Internet is a growing media for information, awareness and treatment options about healthcare. It’s creating an overall better informed patient pool and a better networked physician. …
Today, the healthcare industry is changing colours like a chameleon. From the dominance of the primary colours of acute care, the shift is evident towards the softer hues of chronic care. Popularly known as A2C Shift, the phenomenon is common to the developing as well as the developed world, albeit with a difference. Less developed …
We at Brandcare believe that making patients aware about health issues is paramount, this world AIDS day theme has special focus on zero new infections and zero AIDS related deaths. If your therapy is focused on AIDS, you can create awareness, powered by posters created by us. Of the following four posters, please let us …
We at Brandcare believe that making patients aware on health issues is paramount. The World Heart Day 2012 theme has special focus on women and how they are equally at risk of cardiovascular diseases. If your therapy/ brand/ corporate is focused on cardiology, you can create awareness, powered by posters created by us. Of the …
My mobile doesn’t stop beeping in morning, no it’s not my birthday and it’s not my friends or well wishers who are texting me, it’s filled with headlines, deals, stock tips and horoscope. By lunch hour the count goes up to 15 and its time to take a moment and delete all and clean my …
Online marketing to physicians can add zing to your marketing mix from sparking discussion to building brand image. Growing number of med reps and shrinking in clinic times is forcing marketers to look at alternative media. But the question remains, how savvy is the customer to use these media? Brandcare examines how well or sometimes …
‘Doctor’s Day’, is celebrated in India on July 1st every year, it is on this day that doctor’s are celebrated for the exceptional role they play in our lives. Doctor’s Day is the time to reach out and pay tribute to the entire medical profession. At Brandcare we help you reach out in a special …
BRANDCARE has always contributed to awareness related to Health Issues. Our latest initiative underlines global fight against malaria on the occasion of World Malaria Day, April 25th, 2012. If your therapy is focused on anti-malarials, you can boost related awareness, powered by posters created by us. Of the following four posters, please let us know …
Brandcare, a specialist healthcare branding agency, has developed a white paper called “Brand Identity Matters”. This report gives a unique perspective into various aspects of building brand identity in anti-infective category in Indian Pharma market. The report is created with the help of Brandcare’s own proprietary brand communication database and repository called ROVING EYE. Brand …
In this edition of Brandspeak we have Mr Shakti Chakraborty, Group President, Lupin, speaking on the industry’s current challenges. Mr Chakraborty’s dynamic career has traversed the grass root through the sales and marketing paths to currently heading the formulations business of Lupin for India and CIS Countries. His great Indian experience comes from being in …
BRANDCARE is always upbeat about awareness related to general well-being. Our latest initiative underlines the importance of Kidney health on the occasion of World Kidney Day, March 8, 2012. If your therapy is focused on improving kidney health, you can boost related awareness, powered by posters created by us. Of the following three posters, please …
Ethical Matters Poised at the unique crosswire of good profits and good health, the pharmaceutical industry has a potential to maintain a healthy balance. Yet its behavior is often under the scanner along with that of the medical community. Ethically compromised, uncontrolled practices within the medical and pharmaceutical sectors may need a careful reappraisal, and …
As the first public face of the brand, the brand name is the brand’s first advertisement. This is one element of the branding that will endure throughout its lifecycle and doesn’t have the liberty to change, unlike other branding elements of the branding mix. The naming of the brand is therefore a strategic component of …
MR Should Act as a Catalyst for Sharing Knowledge, But Not a Salesperson Doctors share very strong and unusual relationships with Medical Representatives. Medical Representative is essentially a catalyst who conveys knowledge on most recent trends in medical diagnostic and treatment to the doctors. However, medical representatives are being treated only as sales personals, but …
In a career that’s spanned almost four decades in the pharmaceutical industry, Mr. Homi Bhabha has been at helm of affairs at Wyeth and Lederle and has headed the Marketing/Sales/Distribution teams atBoots and Nicholas. He has been the past Director at Organization of Pharmaceutical Producers of India and is a guest faculty at leading B-Schools. …
Let’s face it. If we as a consumer hate spam then as a marketer we need to applaud the new guidelines which the TRAI has come out with to regulate pesky text and calls. National Call Preference Registry (NCPR) is the new avatar of the National Do Not Call Registry (NDNC) which was an earlier …
In a career that’s spanned almost four decades in the pharmaceutical industry, Dr. Tarun Gupta has worked across brands in various roles and also has nearly thirty years of academic experience. In a candid one-on-one, he speaks to Brandcare on branding practices in the industry… According to you, what makes for good branding practices in …