The identity needs to resonate with the current customers and yet be relevant to new ones, in a new time and age.

The extended leg of M is definitive when used in the logo, but flexible when used in design. The choice of using M as a logo or graphic will depend on the environment in which the logo appears.

Milan Cool Colour palette serves as a foundational palette. The Milan blue and green, both visually complementary, will serve as a basic palette.