It is specialized to cater to all the market research needs of healthcare marketers, leadership, scientific teams and marketing communication teams. Docintosh helps provide valuable insights through expertly executed research with quick turn around time and costs that are mindful of your marketing budgets.
Product, Pricing, Claims
Docintosh HCP research marketplace can help you with insightful go-to-market strategies. Whatever your need is, when you are launching a new product, we can help you reach out to your audience and get insights that no one can offer.
Communication Testing
Market communication feedback is the backbone of a strong marketing strategy. It has the potential to identify how well the message is being received by the audience, which aspects are hitting the right notes, and which ones are putting them off.
Brand Health Track
Monthly/Quarterly research with the same set of HCPs can help measure the effectiveness of your marketing efforts. Find out your brand’s awareness level, who is the perceived market leader, and if your advertising is impacting brand performance.
Intention To Rx
We help businesses understand Rx behavior. Do you wonder what your HCP prefer and how they decide what to Rx? Who is writing for you, and why? Our Key Rx criteria research helps map the aspects and complexities involved in this decision.
Claims Acceptance
Do you want to test your key scientific claims? Do you know if your claims are believable for an HCP? Do you know the most important one for your HCP, the one that will make him an endorser or a recommender of your brand? Docintosh research tools help you find all this and more.
Field
Effectiveness
Salesforce plays a critical role in taking brand messages to the HCPs. Hence, it is important to understand the effectiveness of every sales call. Docintosh effectiveness measurement tools help you gauge how well your salesforce is playing those messages in front of the customers.
Intent To Endorse
We help businesses understand the intent of HCPs to recommend or endorse a brand, as well as their brand preference behaviour and how they decide what to recommend. Docintosh's key recommendation criteria research helps map the decision-making process.
Use Cases
Docintosh is not just a one-way street. Besides helping you understand HCP behavior and reach out to them, it also enables HCPs to reach out to you. With engaging case submission formats and HCP case studies, your brand can be used in ways you never imagined.
Referral Sentiment
Do you know who is getting the biggest share of HCP referrals? Do you know why an HCP prefers one diagnostic over the other? Do you know what sets you apart in this highly competitive and undifferentiated market? Our cutting-edge research tools can help solve this intriguing mystery for you.
Test Usage
When launching a new test for your diagnostic solutions, don't you want to know the current perception of HCP about these tests, or how well they will be accepted? A lot of data is needed to support/refute these heavy-investment decisions. Docintosh can help you before you make these capital investments.
Referral Sentiment
Know how likely physicians are to recommend patients to your centre or service. Know your competitors and how likely they are to get referrals and scores compared to you.
Reputation Mapping
When it comes to referrals, hospital/pharmacy reputation is important. Find out how your reputation scores with doctors in your catchment, directly impacting referrals.
Idea Testing
An idea itself is a valuable resource for a start-up, but understanding its potential, market applicability, USPs, and collaboration with HCPs can be tough. Docintosh tools can help start-ups start strong.
Product Testing
From idea to product to market, the journey is long and tough. Docintosh test tools can help you get first-hand experience and feedback from HCPs, reducing all the anxiety about product success.
Product Pricing
Pricing impacts usage, profit, reputation, and more. Do you know the right price for your product? The market's price elasticity? Our price test tools can help you decide when, where, and how to launch.
Usage Intent
Launching a product? Unsure of HCP perceptions? These heavy-investment decisions need lots of data that supports/refutes the product. If you are planning to make this big announcement, Docintosh can help.
