Vitamin D deficiency, as you know, has assumed epidemic proportions today. One of the major reasons for the worldwide spread of this disorder has been the lack of awareness - about the importance of Vitamin D as well as its health benefits. We, at Abbott, take the initiative to address this problem and spread awareness. To move forward, ironically, we decided to go back to the source. Sources, to be precise. In the following pages, we have used doodle art to bring alive the sources of Vitamin D; day-to-day ingredients that are essential for its adequate supply. Call it starting 2020 on a +ve note. D+ve.
The Design